From 1986 to 1992, Chevy's ad slogan was "the heartbeat of America," perhaps a reference back to its campaign of the 1960s, "See the USA in a Chevrolet." Memorable pre-CGI image: Dinah Shore perched on a rock tower with an Impala sedan.
Saturday, May 29, 2010
Chevrolet, nee Heartbeat of America
As we enter Memorial Day weekend--which commemorates the U.S. men and women who have died in military service, most of them overseas--it's worth highlighting the increasingly global nature of that all-American car brand, Chevrolet.
From 1986 to 1992, Chevy's ad slogan was "the heartbeat of America," perhaps a reference back to its campaign of the 1960s, "See the USA in a Chevrolet." Memorable pre-CGI image: Dinah Shore perched on a rock tower with an Impala sedan.
From 1986 to 1992, Chevy's ad slogan was "the heartbeat of America," perhaps a reference back to its campaign of the 1960s, "See the USA in a Chevrolet." Memorable pre-CGI image: Dinah Shore perched on a rock tower with an Impala sedan.
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