Preview: 2011 Chevrolet Cruze

2011 Chevrolet Cruze
The initial impression of Chevrolet’s new compact Cruze sedan is that it’s a mini-Malibu — and that opinion sits well with the bow-tie brass. Their intention is to deliver mid-sized comfort, dynamics and amenities, but at compact-sized pricing and fuel efficiency. And although pricing and final fuel numbers won’t be known for several months, this global product is right on target with its other objectives.

The Cruze is already available in 60 markets around the world, but North Americans won’t get their hands on it until the third quarter of this year. With the compact category evolving as the fastest-growing segment in the industry (it’s expected to be the second-largest in the United States by 2012), coupled with the consumer trend to downsize, the timing is right for this car. In fact, it is expected to be General Motors’ single largest volume small-car line globally.
During the preview at General Motors’ Milford proving grounds, Chevy executives described the Cruze as a “transformational” car for the brand, a product that will be sought after by consumers and will be better than competitive models such as the Honda Civic and Toyota Corolla. It’s expected to generate “huge volume for the brand” and, as a major player for GM globally, the team working on developing the North American edition is enduring unprecedented scrutiny.

As a result of that corporate focus, the Cruze is undergoing intensive testing here, even though it’s a model already on sale elsewhere. For example, although it has already earned five-star-equivalent crash ratings in several overseas markets, including Korea, China, India, Australia and Europe, the North American version is undergoing extensive additional evaluations at GM’s vehicle safety facility.