GM Makes Grab For Relevance With Volt Color Contest

As some of you more enterprising social networking users may have already heard, GM announced early this morning that the prestigious honor of naming the paint colors for the Chevy Volt will fall squarely on the shoulders of John Q. Public. Well, the honor of naming a paint color, at least.

Open to any members of the public who wish to participate, the official submission process begins today and will run until November 16th when the least offensive finalists are chosen. From there, voters will narrow the selection down to three grand prize winners who, in addition to lifetime bragging rights, will an all-inclusive to the LA Auto Show on December 2, 2009. The grand prize winner will be announced by Chevy on December 1 and will receive all the aforementioned swag, plus the chance to test-drive the pre-production Volt.